News

Fujitsu, OnCue offer in-aisle point-of-information systems

July 28, 2014

Fujitsu has announced an international distribution and license agreement with OnCue Technologies, a developer of in-aisle point-of-information solutions that are designed to enhance the consumer shopping experience. Through this relationship, Fujitsu will resell OnCue Technologies' InfoCue and Expert OnCue mini kiosk solutions to big-box, grocery, beverage and hardware retailers in the United States.

According to the companies, OnCue Technologies' cloud-based, customizable mini kiosks benefit retailers by enabling them to deliver expert advice and product information to customers in the aisle without requiring employee training. The responsive touchscreen kiosk featuers include complete SKU data, audio and video multimedia responses to shopper requests, barcode scanning, and shopping list and coupon printing. The solutions empower consumers with immediate information needed to make a purchase decision, the companies said.

"We're excited to expand our consumer-focused offerings as a reseller of OnCue Technologies' solutions," said Marc Janssens, executive vice president of retail and platform products at Fujitsu America Inc. "These solutions fill the gaps that exist today in the aisle by providing comprehensive knowledge about products, inventory and availability for when your smartphone isn't smart enough. Our relationship with OnCue strengthens our ongoing commitment to helping retailers improve the consumer shopping experience."

"We believe that retail stores are at a tipping point and there needs to be a dramatic change in customer engagement to leverage Web technologies to improve the bottom line," said Dionne van Zyl, chief executive officer at OnCue Technologies. "The new OnCue/Fujitsu relationship is the first to bring an exciting solution to the industry that can truly change the way vendors communicate with the end consumer in the aisle."

OnCue solutions will integrate with the Fujitsu GlobalStore POS application, enabling access to real-time price checking, local store management and POS terminal capabilities.