News

Furniture retailer boosts buyer engagement with data-driven communication

November 8, 2016

Industry West, a furniture retailer, is increasing commercial buyer engagement and driving greater website traffic via a new approach to marketing communication.

It's using Bombora's B2B demographic and intent data for its Adaptive Campaigns platform to identify potential customers and deliver the "right message," according to a press release.

"Our business challenge required an innovative approach to targeted, data-driven marketing communication," said Ian Leslie, CMO of Industry West, in the release.