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GameStop adding beacons to its stores

Under the agreement, Shelfbucks will roll out its platform to GameStop stores in its test markets, including Austin and College Station, Texas, beginning in August.

July 31, 2014

beacon marketing firm Shelfbucks Inc. announced that it has finalized an agreement with GameStop Corp. to deploy its beacon-based solution in the company's retail locations. The company said the agreement represents one of the retail industry's largest beacon platform solution deployments.

Under the agreement, Shelfbucks will roll out its platform to GameStop stores in its test markets, including Austin and College Station, Texas, beginning in August.

"As part of GameStop's plan to enrich its in-store customer experience, our focus is on enhancing consumer interaction through the use of innovative technologies and business solutions," said Charlie Larkin, senior director of the GameStop Technology Institute. "By placing Shelfbucks beacons right on the shelves of our stores, we can deliver personalization at a much higher level, ensuring that our customers always have access to relevant product offers, including product ratings and reviews, when and where it matters to them most."

Shelfbucks uses unique beacon devices, installed on retailers' store shelves, to provide an enhanced shopping experience for customers. A shopper browsing a product area interacts with Shelfbucks beacons using a smartphone, and can immediately access expert content, promotional offers, ratings and reviews, and relevant data on nearby products. Shelfbucks said its solution helps eliminate the need for additional online research and showrooming, while saving shoppers time and delivering a superior shopping experience.