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Gamification, digital coupon companies join forces

In their initial campaign, Dailybreak and RevTrax achieved results that were above key industry benchmarks, with 47 percent of consumers printing the coupon after viewing the offer and 60 percent of coupons printed redeemed, with two additional weeks of redemption data ahead.

September 24, 2014

Social engagement platform Dailybreak Media and digital promotion platform RevTrax announced a partnership that they say will enable major CPG brands and retailers to boost engagement with consumers and optimize the path to purchase via gamification and coupon promotions.

The two firms recently initiated their first collaboration for a large CPG brand, coupling Dailybreak’s gamified platform that reaches 25 million consumers with RevTrax’s digital offer measurement technology. According to the companies, Dailybreak’s challenge component captures consumer interest and drives deeper engagement while RevTrax connects key elements of the online engagement to in-store sales via digital coupons. In their initial campaign, Dailybreak and RevTrax achieved results that were above key industry benchmarks, with 47 percent of consumers printing the coupon after viewing the offer and 60 percent of coupons printed redeemed, with two additional weeks of redemption data ahead.

“With the rampant popularity of brand loyalty programs and promotions tied to interactive and fun engagement platforms, partnering with RevTrax made perfect sense, both for our campaigns and the brands behind them,” said John Federman, Dailybreak Media chairman and CEO. “Marketing across multiple age groups with varied buying preferences necessitates finding new ways to make engagement as seamless as possible, all while driving the critical in-store purchase. The results we’ve seen thus far with RevTrax show that digital coupons are a critical component to any online promotion.”