News

Gap tapping digital policies to boost customer experience, associate scheduling

June 1, 2018

Gap is launching new digital policies aimed at helping sale associate scheduling as well as gaining deeper insight on consumer activity via its sales data.

The retailer is debuting a mobile app aimed at improving employee scheduling as a study it commissioned two years ago revealed that a more stable schedule approach can lead to higher in-store sales, according to a Glossy report.

"We use data and customer insights to drive our business — including the customer experience inside and outside of stores — and we're constantly learning how to read and respond to data in a way that doesn't create imbalance," C. David Ard, Gap senior vice president and global head of people, said in a statement. "The apparel retail business is complex, and we're working diligently to make meaningful improvements that benefit our employees and customers."