News

Gender inequality may be decreasing for menswear

September 7, 2012

In perhaps what is one of the few gender wars won by women, retail is now trying to close the gap and offer fashion equality to men. 

According to a New York Times article, the year's fashion week is seeing an upswing in men's couture and in recent months men’s-only retail stores have spiked. 

While male shoppers have historically been more stubborn and fiscally responsible in terms of retail purchases, the success of new men's concepts from labels like Coach and J. Crew seem to point to a trend that shows men are embracing fashion — or at least are no longer afraid of it. 

"For too long, male shoppers were considered to be the stepchildren," said Jim Moore, the creative director of GQ, in the article. "There were a lot of assumptions on the retail level that men weren’t interested in fashion and that they just went to department stores to buy socks and underwear."

Read more about consumer behavior.