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GLOBALSHOP: Lawrence Metal Products introduces interactive mapping system

March 22, 2009

LAS VEGAS - Lawrence Metal Products, a provider of queue management products and related services, has announced the launch of its Navigator interactive way finding system at GlobalShop 2009, March 23-25 at the Sands Expo & Convention Center in Las Vegas, Nev.

The Navigator system is a touch screen technology that acts as a directory or way finding information system for customers in malls and department stores. The advanced rear projection image displays a high resolution interactive map that users can intuitively operate to find departments within stores, stores within malls, store opening hours, or even current promotions or sales within the retail space.

The user-friendly nature of the Navigator system supports several different display types, including flash, MPEG, FLV, and SWF. Additionally, the system can be graphically animated, fully interactive or live action depending on the user's preference Lawrence Metal Navigator 2009 Announcement to best meet the customer's needs in a particular location. The Navigator system consists of a touch screen, rear projection screen, projector and a Lawrence/Tensator Media Hub.

"In a retail environment, we know the most important thing is moving potential customers in the least confusing and most efficient manner possible, and the Navigator way finding system accomplishes this with its innovative display," said Richard Prigg, executive vice president of commercial operations for Lawrence Metal Products. "By allowing consumers to seamlessly operate the interactive map, more time is spent with merchandise in a store as opposed to aimlessly searching for a destination - ultimately improving the retailer's bottom line and boosting customer service levels for mall developers."