Deliver key information to your customers while providing them with a secure and convenient way to charge their mobile devices. Monetize high traffic areas by selling advertisement space on your screen.
ICX Association Managing Director Christopher Hall provides scope on the traditional approaches and tactics of retail that continue to march toward commoditization and why it's time to have to look beyond brand and product stories to define shopping motivations.
In mature categories with declining volumes and margins, there are immense pressures on the c-suite to innovate. Consumers have already voted for a seamless experience across time and place. Future success will require "omni-retail" of engaging consumers when, where and how they want to shop and purchase.
When it comes to a successful interactive customer experience today’s businesses must focus on finding a balance as there is often a big mismatch between a retailer’s view of the customer’s needs and what the customer wants in the consumer experience.
There is a tidal wave of disruption happening across every industry with the intersection of technology innovation and fast-changing customer expectations, and today's business has to respond quick and fast to avoid being drowned out of business.
With the Interactive Customer Experience Association set to host 'Inflection Point: The Future Tech of Customer Experience,' aimed at getting B2C brands ready for the future of customer engagement tech, we talked to the Association's executive director about what to expect.