Marketing

Glossier celebrates 6th store opening in national expansion effort

August 12, 2022

Glossier is back in Atlanta's Ponce City Market, opening its sixth store as part of a national expansion.

The store launch follows a successful pop-up effort in 2020 and the launch of stores in Seattle, London, Los Angeles, Miami and Washington, D.C., according to a press release.

While a retailer, Glossier stores aim to serve as a community hub for both locals and tourists, offering a people-first beauty discovery and featuring innovative product testing tables and a selfie mirror experience.

The Ponce City Market location has been designed with no 90-degree angles, and instead includes a series of curved passageways to help inspire discovery.