News

GNC opens new concept store

September 29, 2009

Health/nutrition retailer GNC has opened its new prototype store, which it says will serve as the template for future locations. The 3,000-square-foot store is located in Pittsburgh, where the company is headquartered.

According to a press release, the new design is centered around four distinct sections:

The front space underscores GNC's increased emphasis on healthy lifestyle management and provides customers with tools to address health, diet and overall wellbeing in a thoughtful, holistic manner. Consumers will find products focused on cleansing and detoxifying, weight management nutrition, fit and active accessories and women's wellness, as well as new categories such as yoga, expanded proteins, meal replacements and portion control. This space also features GNC's newest innovative line: GNC WELLbeING. Launched in May, it is the first and only comprehensive, one-source line of whole body health products created exclusively for fit and active women, targeting whole body nutrition, fitness nutrition and therapeutic body care.

The second space is the store's vitamin headquarters. Here, GNC offers a premier assortment of both preventative and condition-specific products for women, men, children -- and even the family pet -- that address heart health, mood, sleep, diabetes, digestion and more. Consumers will find not only core GNC brands but also a significantly enhanced offering of best in class brands, including Dr. Weil, Pomology and Natural Factors. This section also showcases new health and beauty offerings, including high-performance skincare products for cellulite, stretch marks and teeth whitening, and an enhanced array of natural heath and healing products, such as herbals and homeopathic remedies.

The back two rooms are designed for GNC's avid fitness and sports enthusiasts, with greatly expanded product assortments that take the category beyond the body builder. One distinct space targets sports, fitness and hardcore diet consumers with proteins, thermogenics, fitness accessories, nutritional bars, endurance products and drinks. The other is designed for the hardcore body building customer, with an assortment that includes niche designer formulated brands positioned to appeal uniquely to that consumer. The two fitness sections also carry a new assortment of accessories, including books, scales, and blood pressure monitors.