Merchandising

Godiva shuttering North America stores by April

Photo by istock.com

January 26, 2021

Godiva will close all its 128 North America locations by the end of March due to the COVID-19 pandemic.

It plans to keep locations in Europe, China and the Middle East open for business, according to a Cleveland.com report.

Consumer shopping behavior during the pandemic was cited as the prime reason as shoppers have increasingly moved to e-commerce channels, according to a company statement.

The confectioner will continue to sell its products at partner retailers, grocery stores and online, according to the report.