News

Google tracks Black Friday trends

December 1, 2009

The search terms "Black Friday" and "Black Friday Sales" were up more than 20 percent and 50 percent, respectively, on a year-over-year basis, says Google. Brandweek reported the findings from Google's blog last Wednesday.

Google managing director for U.S. sales John McAteer wrote in the blog that new toy introductions like Mattel's Mindflex and the Zhu Zhu Pets line of electronic hamsters were among the top searches.

Search terms showed that consumers were also mindful of budgets. Searches for "printable coupons" and "sales" were up 50 percent and 25 percent as well, Google said.

Read the entire Brandweek interview with McAteerhere.