Marketing

Grocery chain taps Upside to boost loyalty with shoppers

Photo: Adobe Stock

January 8, 2025

Roberts Company Inc., a grocery chain operating Corner Market and Grocery Depot stores in the Jackson/Hattiesburg area of Mississippi, is partnering with Upsdie to boost loyalty with its customers.

The collaboration builds on Upside's ongoing efforts to support Associated Wholesale Grocers, Inc. members like Roberts, according to a press release.

"We are committed to delivering exceptional service, and Upside's work to drive more customers to our Corner Market and Grocery Depot stores means we'll be able to provide that service to more people. In this highly competitive market, our partnership with Upside is helping to make our stores the easy choice for the customers we know and the ones we don't," Price Mabry, Roberts Company Inc. VP of sales and marketing, said in the release.

The partnership is timely given the rise of the "uncommitted customer," a key trend identified in Upside's 2024 Consumer Spend Report, according to the release. Such shoppers, who are not loyal to any particular brand, represent a growing opportunity for retailers to capture incremental visits and spending.