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Guide offers retail email marketing tips, insight

September 13, 2016

Reputation is critical, and quality beats quantity when it comes to successful email marketing.

Those are just two of nine tips regarding email marketing in a new Return Pathguide.

The guide notes the average consumer now gets seven marketing emails daily, and 14 percent of consumers are receiving more than 20. To stand out and get read, an email message must engage with the reader and boast a targeted message, states the guide.