Technology
Guitar retailer moves to cloud for omnichannel strategy
February 1, 2023
Guitar Center Inc., which sells musical instruments in the U.S., is redeploying its data centers to Oracle Corp.'s cloud platform for better support of its increasing online and in-store demand for instruments and services, including lessons and repairs.
The project began in early 2022, according to a Wall Street Journal report, and was necessary as the retailer's order management wasn't able to handle peak shopping periods. System down times could mean more than $5 million in losses, Ravi Balwada, the retailer's CTO, told the news outlet.
"We kept things running, but it was a lot of hard work," Balwada told the WSJ.
The move to Oracle is allowing the company to save $1.5 million a year and increased online shopping conversion rates by approximately 1.6%, according to the report.
