News

Hammacher Schlemmer standardizes its email marketing software

November 5, 2013

StrongView, a provider of email marketing and cross-channel marketing solutions for enterprises, today announced that Hammacher Schlemmer, one of America's most distinguished retail catalog companies, has standardized its email marketing on StrongView to better engage its customers with lifecycle, triggered and promotional messages. By switching to StrongView's hosted Message Studio solution from a traditional email service provider (ESP), Hammacher Schlemmer is now able to more effectively create, deliver, track and optimize dynamic email marketing campaigns across the customer lifecycle, the companies said in a press release.
 
"From automated, multi-step lifecycle programs to superior testing, optimization and ease of use, StrongView is enabling us to take a giant leap forward with our email marketing programs, including the scalability and services to keep growing and innovating," said Brian Schmidt, eCommerce Marketing Analyst at Hammacher Schlemmer. "With StrongView, we can now send highly targeted, data-driven campaigns that require less effort to send, track and optimize than ever before."
 
After evaluating several top-tier cross-channel email marketing solutions, StrongView was selected for its superior lifecycle marketing capabilities, data integration and ease of use. Within three months of implementing StrongView's hosted solution, Hammacher Schlemmer said it has already dramatically reduced the time and effort required to launch, manage and optimize existing campaigns and is currently implementing a multi-step welcome series based on different buyer profiles. StrongView has also enabled Hammacher Schlemmer to get its emails delivered seven times faster and increase its deliverability rates to 99 percent.

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