Omnichannel

Hanna Andersson hires Kacey Sharrett as chief digital officer

Photo: Hannah Andersson

January 12, 2026

Kacey Sharrett has been name chief digital officer at Hanna Andersson, a children's apparel brand.

Sharrett will oversee Hanna's digital ecosystem and customer experience, according to a press release.

Sharrett brings nearly two decades of leadership experience across digital, direct-to-consumer, e-commerce, performance marketing and omnichannel strategy.

Most recently, she served as head of direct to consumer at GoPro, where she led global e-commerce and performance marketing initiatives.

Previously, she was vice president of e-commerce and digital operations at Barnes & Noble, Inc. Earlier in her career, she spent 15 years in leadership roles with Toys "R" Us and Babies "R" Us, developing deep operational and digital expertise.

"Kacey brings a powerful combination of strategic vision, digital depth, and operational leadership," Aimée Lapic, CEO of Hanna Andersson, said in the release. "Her experience modernizing digital capabilities, developing high-performing teams, and driving performance marketing at scale will be invaluable as we continue advancing Hanna's own digital foundation and unlocking new ways for customers to experience our brand."

"I'm excited to join Hanna Andersson at such a pivotal moment in the brand's journey," Sharrett said in the release. "Hanna has a rare combination of deep heritage, loyal customers, and a clear point of view – and I'm looking forward to helping strengthen the operations, processes, and partnerships that support that promise as the business continues to scale."