News

Heads up SMB retailers: Shoppers like your text

September 5, 2018

More than half, 56 percent, of consumers want to text with the small to mid-size retailer and 53 percent of SMBs want to text other retailers more often.

The findings from a recent Zipwhip survey, which polled SMBs and consumers, reveals both shoppers and store owners see true value in two-way texting technology.

"While texting was once a tactic embraced for small-scale communication needs, it is now the preferred method for communication and an invaluable part of the customer journey," stated a press release on the study.

The study also revealed:

• When asked about business communication preferences, over 50 percent of consumers prefer text message over the phone, while one third prefers text message over email.
• Over two thirds (71 percent) of 30- to 44-year-olds said they would text a business more frequently if they had the opportunity, followed by 65 percent of 18- to 29-year-olds.