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Helzberg Diamonds deploys AR for virtual ring experiences

February 5, 2019

Helzberg Diamonds has launched a concept store, called the Helzberg Ring Experience, boasting a AR experience that allows customers to virtually try on rings.

Customers can try on more than 100 virtual ring styles in multiple viewing angles and share photos of their selections through social media and email, according to a press release.

"Some guests know exactly what they want, while others want to explore an endless aisle of possibilities from the size and shape of a diamond or gemstone, to the metal type, to the setting style. Helzberg Virtual Ring Experience is a great tool to help customers find the perfect ring and give them greater confidence in their jewelry-purchasing decisions," Beryl Raff, chairwoman and CEO, Helzberg Diamonds, said in the release.

The retailer has also deployed 24-inch 4K displays in a number of their stores, to allow customers to view a selected diamond up close. Each of these next generation stores also feature digital signage.