News

Henkel debuts an experience center for retailers

August 2, 2019

Henkel, which makes home care, beauty and adhesive technologies, has opened an experience center at its consumer products headquarters for retail partners.

The center, which occupies 5,200 square feet, features 10 "experience" stations offering interactive demonstrations of its technologies, according to a press release.

"The Henkel experience center is an innovative platform that demonstrates how customers and consumers are at the heart of everything we do at Henkel," said Stephan Fuesti-Molnar, president, Henkel Consumer Goods, North America, in the release. "With the ability to customize visits for each customer, according to their needs and goals, it provides an ideal setting for collaboration with Henkel Beauty Care and Laundry & Home Care experts on individualized business growth discussions and strategic partnership planning."

The experience center is the first of its kind at Henkel outside of its global headquarters in Dusseldorf, Germany.

"By meeting with Henkel at the experience center, our customers will have a firsthand look at our latest innovations, and experience our proprietary consumer insights, digital capabilities, marketing expertise and sustainability commitments in a stimulating, out-of-the-office environment," said Heather Wallace, senior vice president, Henkel Beauty Care, North America, in the release. "We look forward to welcoming our customers, sharing the experience, and collaborating with them for our mutual growth."

Henkel's portfolio of consumer and industrial brands includes Dial soaps, Right Guard antiperspirants, Persil, Purex, Snuggle fabric softeners, as well as adhesives.