Marketing

Heritage Grocers debuts loyalty program

Photo: Adobe Stock

March 18, 2024

The Heritage Grocers Group, a national Hispanic food retailer, has launched Cardenas Rewards, a loyalty program offering points, digital coupons and other benefits geared toward enhancing the shopping experience.

"We are thrilled to offer our new and innovative loyalty program to our dedicated customers and are thankful for their participation," Adam Salgado, chief marketing officer of HGG, said in a press release. "This program is another great way for us to engage with our local community and show appreciation to our dedicated customers for choosing to shop with us. Similarly, this loyalty program will allow us to tap into data and trends to further customize our offerings to accommodate our customers' evolving shopping needs. As HGG continues to launch exciting new initiatives such as Cardenas Rewards, we hope to welcome even more customers to the HGG family."

The 'Cardenas Rewards' mobile app is available for download from the Apple App Store or Google Play. Customers can also sign up for the new loyalty program by visiting https://cardenas-rewards.web.app.

Once a customer has enrolled in the 'Cardenas Rewards' program they tap 'Clip and Save' to save offers to 'My Card' or the 'Cart' icon. Then, upon checkout enter their phone number, or present the barcode on 'My Card' or the 'Cart' icon to redeem their offers.

Cardenas Rewards offers:

One point for every $1 spent.
Earn and redeem points on all purchases.
Digital deal of the week.
Exclusive weekly offers.
Digital coupons.

Cardenas Markets is headquartered in Ontario, CA, and operates 58 stores under the Cardenas Markets banner and seven stores under the Los Altos Ranch Markets banner. Headquartered in Ontario, California, Heritage Grocers Group operates in six states: California, Texas, Nevada, Arizona, Kansas, and Illinois, with a total of 58 stores under the Cardenas Markets banner, 29 stores under the El Rancho Supermercado banner, 21 stores under the Tony's Fresh Market banner, and seven stores under the Los Altos Ranch Market banner.