News

H&M, Klarna team up on elevating the customer experience

July 9, 2019

Retailer H&M and payments player, Klarna, are partnering to expand the friction-less checkout experience across all channels while also elevating the shopping experience for U.S.-based consumers.

The collaboration, which is an expansion of a current partnership, is aimed at further integrating H&M's digital and physical stores, according to a press release.

The partnership includes deployment of  Klarna's "Shop now, Pay Later" offering, as well as a streamlined post-purchase experience for deliveries and returns.

It will be managed through the next generation of the H&M app and H&M's loyalty program, stated the release, with the objective to create an "outstanding end-to-end shopping experience for fashion fans that is even more inspiring and relevant."

"Shopping at H&M should be convenient, relevant and inspiring and we are happy to soon offer fashion fans in selected markets a whole new way of paying their fashion finds. Klarna has helped us develop an H&M-unique payment solution that offers our fans a truly modern shopping experience no matter where and how they choose to shop," said Daniel Claesson, head of business development at H&M Group, in the release.