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H&M looking for retail employees

Swedish fashion retailer H&M launched its first national recruiting campaign boasting its benefits, pay and sustainability efforts.

May 19, 2015

Swedish fashion retailer H&M launched its first national recruiting campaign, boasting its benefits, pay and sustainability efforts as competition for retail employees has pushed retailers to create more attractive workplace environments, reported USA Today.

Looking to support its rapid expansion, H&M is looking to hire thousands of employees in the U.S. market, H&M's second-largest market, just behind Germany. H&M has plans to open over 60 stores this year, after opening 62 in the past year, including what will become the world's largest H&M store when a 63,000 square-foot flagship opens in New York's Herald Square this week, according to the USA Today report.

"It is not in the retailers' best interest to provide a job that somebody gets into and realizes, well there's another opportunity literally two blocks away where I can make more money, get better benefits and maybe advance faster," Bill Thorne, senior vice president at the National Retail Federation, told USA Today. "They're all talking about why it's important to work at their store and the opportunities that company provides (employees)."

Thorne also said that H&M's campaign is part of a growing shift toward the perception of retail jobs as sustainable long-term careers and shows a willingness among retail companies to be more vocal about their company culture.

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