Technology
H&M store debuts hologram display
January 26, 2023
H&M has installed a Proto hologram display in its Williamsburg store, in Brooklyn, New York, as part of the H&M Move concept. The concept combines a brick-and-mortar experience with a promotional campaign for H&M Move (an athletic clothing line), along with dance and exercise classes that feature active class providers including Grind House and Good Move.
The Proto Epic hologram display has been installed in the front window and offers life-size, 4K UHD holograms of instructors wearing the Move athletic clothing line in a campaign set to run until February 19.
An Instagram video of the installation is available below.
The hologram arrives just weeks after the fashion retailer debuted an immersive experience for Roblox fans that allows users to discover a digital fashion identity in the metaverse.
Loooptopia is geared toward both young and older customers, according to a press release.
"Obviously, we see this with the younger generation, but it's across all ages as well," Linda Li, head of customer activation and marketing, H&M Americas, said in the release.
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