Marketing
Home Depot expands loyalty program
January 6, 2023
The Home Depot is expanding its Pro Xtra loyalty program with additional membership tiers and benefits for professional contractors and builders.
The three tiers are Member, Elite and VIP, according to a press release.
Every dollar spent counts toward earning rewards while also allowing members to unlock the next level of Pro Xtra benefits. As tiers are unlocked, pros access additional perks such as a Elite Support Line for prioritized, exclusive assistance for business needs, VIP experiences, account management services with personalized purchase support from Home Depot experts, and preferred pricing. Additional benefits for members of all tiers will be released throughout the year.
"Pros make up about 10% of The Home Depot's customer base and approximately half of our sales," Hector Padilla, executive vice president of outside sales and service for The Home Depot, said in the release. "To serve the Pro, it's about removing friction through a variety of products and capabilities — whether they visit a Home Depot store for a last-minute need on the way to a job or plan a larger purchase in advance to be delivered to the job site. We're focused on serving the Pro no matter where, when and how they choose to shop with The Home Depot."
