Consumer Behavior

Home Depot leads home improvement sector

Photo: Adobe Stock

April 5, 2024

As of the end of 2023, the top home improvement retailer was Home Depot, which captured 28.1% of home improvement spending.

Lowe's landed in second (17.3%) and Amazon took third with 15.8%, according to a Numerator Home Improvement Tracker report.

The report's findings also revealed that while most home improvement categories are still dominated by name brand products, private label brands see the largest share in hand tools (40.1%), lawn and garden (22.5%), and kitchen and bathroom (22.5%).

Consumer reasons for purchasing from a specific retailer included convenient location (44.2%), best prices (43.9%), and product options/availability (36.1%).