Yankee Candle: Traffic and Conversion Case Study

Yankee Candle: Traffic and Conversion Case Study

Yankee Candle is the leading designer, manufacturer, wholesaler and retailer of premium scented candles. The company sells its products through a vast wholesale network and at more than 600 company owned retail stores.

Type: Case Study




RFID: Transforming the Omnichannel Retailing Experience

RFID: Transforming the Omnichannel Retailing Experience

Omnichannel retailing is changing how the industry views the retail store. Retail stores are finding themselves functioning not only as a retail storefront but also as a shipping and fulfillment center. The key in this omnichannel universe is enhanced inventory visibility and control.

Type: White Paper




Ten Thousand Villages: Traffic and Conversion Case Study

Ten Thousand Villages: Traffic and Conversion Case Study

A member of the World Fair Trade Organization (WFTO), Ten Thousand Villages is the oldest and largest Fair Trade organization in North America, selling artisan-crafted personal accessories, home decor and gift items from around the globe.

Type: Case Study




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FEATURES


Lowe’s Orchard Supply Hardware refreshes brand to drive better customer engagement

Lowe’s Orchard Supply Hardware refreshes brand to drive better customer engagement

The retailer is tapping a new creative platform developed by consultancy Persuasion Arts & Sciences to refresh the brand, build deeper engagement with customers and better connect with new customers.

Lowe's innovation leader talks mission, focus and strategy

Lowe's innovation leader talks mission, focus and strategy

Lowe's customer experience innovations is moving at the speed of light, advancing robotics, apps, AR and VR technologies to make home improvement shopping easier and more rewarding.

ICX Summit: Neuroscience, millennials and measuring customer experience

ICX Summit: Neuroscience, millennials and measuring customer experience

The upcoming June ICX Summit boasts top leaders in customer experience speaking on a range of topics from CX strategy to measuring customer experience return-on-investment

Home renovation design experience goes high tech at Lowe's

Home renovation design experience goes high tech at Lowe's

Lucky Lowe's shoppers in Seattle will be using Microsoft HoloLens for kitchen design efforts.

How Homebase's content strategy is driving stronger customer engagement

How Homebase's content strategy is driving stronger customer engagement

Taking a 'scorched earth' strategy is expensive, time consuming and challenging for retailers aiming to boost customer engagement and ecommerce. There are tools that can be integrated for fast return-on-investement.

Stock Up on Customer Engagement

Stock Up on Customer Engagement

It might not be a miracle, but Macy’s may reach a 34th milestone by Christmas. Shares of Macy’s Inc. hit a two-year high today when the Cincinnati-based department store chain announced sales that beat its own expectations, encouraging it to...

In Canada, loyalty a good aim for Target’s bullseye

In Canada, loyalty a good aim for Target’s bullseye

It looks like Canada is not only going to bring home the bacon for Target Corp., but chances are it will deliver some loyalty, as well. The Minneapolis-based mass merchant recently estimated that its pending expansion into the north will...

How To Politely Say,

How To Politely Say, "You Suck" to a Retailer

When you don't get a word from an employee at a store, call them on it with this simple tool to improve their customer service. 

A View into Your Holiday Morning

A View into Your Holiday Morning

Regardless of the Black Friday hype, the holiday shopping season still has a long way to go. After all, the Saturday before Christmas is often the busiest shopping day of the year. Still, retailers are off to a decent start – at least by some measures.

Yes Virginia, Retail Holiday Sales Will Suck... Again!

Yes Virginia, Retail Holiday Sales Will Suck... Again!

Wherever you look from now until the first week of January, there will be one consistent message: retail holiday sales will suck. That's because the evidence shows, regardless of reality or economic circumstances, the stories are the same. 

Is that a banana in your couch, or are you just happy I am shopping?

Is that a banana in your couch, or are you just happy I am shopping?

Supermarkets are wizards at getting us to buy more than we intend. They’ve figured out how to successfully sell diapers to beer customers and pine nuts to budget shoppers.

A Test Material Girls Should Love: Macy’s Pilot

A Test Material Girls Should Love: Macy’s Pilot

A new loyalty program may soon be rewarding shoppers who purchase brands by Madonna, Martha Stewart and Donald Trump – and they do not have to charge it. Macy’s Inc., which sells exclusive labels under each of these celebrities, is testing a new loyalty program in three U.S. markets.

Rebuttal to Mary Hunt in Woman's Day Magazine: Retailers Don't Trick Customers

Rebuttal to Mary Hunt in Woman's Day Magazine: Retailers Don't Trick Customers

Mary Hunt takes aim at retailers by telling Amiable personalities they are all wrong and should become like her, an Analytical. I hate this type of X-files "they" are trying to "do" something to you. See why she's all wrong and why.

Terrain

Terrain

In the sea of retail sameness, I finally had a unique retail experience at a new store this weekend. Let's face it, no matter where you go in America (and in some cases overseas), it's the same set of retail stores and retail look-alikes. The Gap, Restoration Hardware, J.

No, Your Customer Can't Put Off the Purchase!

No, Your Customer Can't Put Off the Purchase!

If you can't find the energy to explain why waiting is not an option, you'll never make a sale in this economy. And the more expensive the item is that you have in your mind can be "wait-listed" the truer this becomes.

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More people own their own homes than ever before, and there is one immutable law of home ownership: Things break. Hence the rise of the home center, the massive shopping experience where a home owner can get everything he needs for everything that breaks. Home centers face some unique challenges, too, like the relatively high learning curve for many of the products they sell, and the logistics of buying and selling very large, very heavy items.

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