Technology

Home good retailer taps Constructor to drive personalized experience

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June 23, 2023

Home and living e-commerce retailer home24 is partnering with Constructor, a U.S.-based tech provider, to deliver feature-rich, intuitive and personalized experiences to customers.

The online retailer will improve product search on the website and mobile app using Constructor's AI-based platform, according to a press release.

"We're committed to providing an outstanding experience to our shoppers across channels, and product search is a big part of that," Gianluca Randisi, VP of product, home24, said in the release. "Thanks to our work with Constructor, it's even easier for shoppers to search for — and find — the best items for them. Aside from the positive return on investment, we love the ease of use and hands-on support that come from working with Constructor."

Using clickstream behavioral data, AI and advanced machine-learning algorithms, Constructor's platform surfaces search results that are personalized to each shopper and their journey across channels, as well as optimized to home24's key performance indicators. Constructor also uses natural language processing to instantly infer intent, even from more complicated search queries, and makes it easy for home24 shoppers to filter results to find the right products faster.

"Shoppers today have high expectations, and rightfully so — they know what they want, and they need to locate it easily and immediately, or else they'll search elsewhere," Eli Finkelshteyn, Constructor CEO, said in the release. "Leading and innovative e-commerce companies like home24 are using AI to help shoppers find the items they need and discover others they'll love. We're proud to partner with home24 to create winning search experiences."