News

Human connection still tops with shoppers, retailers

September 6, 2018

Retail shoppers prefer real-person interaction over chatbots when it comes to customer service and 66 percent of consumers view customer service as important as product quality and product price.

One big reason for the human interaction preference, according to the UJET August 2018 Retail Experience Snapshot, which surveyed 1,500 U.S., is that chatbots are not as effective as they could be.

For more information download the full report here.