News

IBM partners with David Jones

February 13, 2012

IBM has signed a multi-million dollar deal with David Jones, Australia's longest-standing department store group, to develop a cross-channel retail platform, according to StocksandShares.

IBM will integrate social media, promotions and rich analytics features to give the David Jones customer the ability to view items online, post items to wish lists, and share their purchases with friends and family, said Andrew Stevens, IBM's managing director for Australia and New Zealand.

"IBM will draw from similar large-scale implementations overseas, where it is achieving significant transformation and profitable growth for major department stores globally," he said in the story.

The first phase of the solution will roll out in the second half of 2012.

Read more about multi-channel retailing.