Marketing

Ikea Canada transforms rewards with personalized experience

Photo: JHVEPhoto - stock.adobe.com

June 20, 2025

Ikea Canada has revamped its Ikea Family rewards loyalty program by providing a personalized experience tailored to a customer's unique home furnishing needs.

The rewards program now supports members throughout their entire journey, from dreaming to planning to bringing ideas to life in their homes, according to a press release. Members can collect points, symbolized by the Allen key, whenever they interact and shop with IKEA. These points can be redeemed for a variety of rewards, including product discounts, delivery and assembly services and even free food in the Swedish restaurant.

"At Ikea Canada, we believe in fostering genuinely rewarding and personalized relationships with our Ikea Family members," De'ana Torresan, customer engagement and loyalty manager at Ikea Canada, said in the release. "With over 5.8 million members in Canada, these are our most engaged and loyal customers. We want to enhance their shopping journey by recognizing and rewarding them every time they interact and shop with us."

Rewards from Ikea Family is free to join and launched in Canada in 2012.

"Loyalty programs continue to inspire more frequent brand interactions, influence customer behavior and play a crucial role in supporting affordability," Jonelle Ricketts, head of marketing at IKEA Canada, said in the release. "By offering personalized rewards and discounts, rewards from IKEA Family not only fosters brand loyalty but also makes our customers feel more valued."

IKEA Canada is part of Ingka Group which operates 574 Ikea stores, shops and planning studios in 31 countries, including 16 in Canada.