Marketing

Ikea debuts business member loyalty program

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May 2, 2023

Ikea is offering business members discounts, design support and other resources as part of a free loyalty program focused on small businesses.

The Ikea Business Network is focusd on bettering life at work, according to a press release, and all businesses, of any size, can join.

"At Ikea, our ambition is to offer our customers quality products at an affordable price, and we're excited to launch this unique program to specifically support businesses. The Ikea Business Network goes beyond product savings and gives access to inspiring design solutions, a range of employee benefits and useful trainings that we hope will serve as a resource for small businesses and enable them to be successful," Nicole King, Ikea U.S. customer engagement and loyalty manager, said in the release.

The perks for both a company and employees include:

• Access to Ikea family benefits including 5% savings on eligible in-store purchases.
• Select discounted delivery, seasonal promotions and convenient receipt tracking for records.
• Opportunity to utilize Ikea interior design service and connect with an interior designer to create design solutions for the workplace starting at $299 per room.
• Perks for Your People with a range of member discounts on automobiles, food and dining, insurance, travel, tickets, health, fitness, electronics and more through BenefitHub, Inc.
• Learn with Ikea online training program that focuses on three categories — spaces, people and business — with videos ranging from five to 30 minutes. Videos will be added on an ongoing basis to keep expanding the online resource library.
• Free hot drink (coffee or tea) every time they visit the Ikea Swedish restaurant.