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IKEA enters India with plans to tweak store format

October 10, 2012

With plans to penetrate the retail market in India, IKEA announced it will tweak its range, design and some styles to suit local tastes, according to an article on livemint.com.

Juvencio Maeztu, IKEA's recently appointed India head, said in the article that the company in India will stick to the large-size store formats that it has overseas and look at taking a holistic approach for long-term partnership development in the country.

"We don’t know yet what our plan is. At this point, there are many questions to be solved," said Maeztu in the article. "We like big stores as we don’t sell products, but solutions. So we want everything under one roof."

Read more about store design and layout.