News

In-store digital coupon clipping on the rise

June 29, 2018

While nearly 25 percent of retail shoppers don't even know a store offers digital coupons the act of in-store digital coupon clipping is on the rise.

New Inmar Analytics research also reveals more digital coupons are being acquired during a shopping trip and driving unplanned purchases, and 20 percent of coupons are clipped within an hour of being downloaded, according to a press release.