News

In-store uses for smartphones

June 25, 2009

ClickZ: In the e-commerce world, we're all figuring out what multichannel applications can be built for this new breed of phone. Amazon and others let you buy products from the phone, and many applications point you to nearby attractions, such as restaurants and movies.

Meanwhile, most retail stores are figuring out how the mobile channel can augment the Web channel or how the mobile channel can provide a connection between online and offline.