News

InContext Solutions, IMI Merchandising partner on virtual stores

September 26, 2011

InContext Solutions, a provider of web-based 3-D virtual store environments for research, visualization and e-commerce, has announced a partnership with IMI Merchandising, a designer of in-store marketing programs. IMI Merchandising will utilize InContext Solutions' technology to better serve its customers, facilitating research and visual collaboration around in-store marketing and improving client return on investment, according to the companies.

Virtual store environments enable manufacturers, retailers and marketing professionals to test in-store revenue drivers such as product packaging, store layouts and shelf-sets, within a simulated store setting.

"InContext Solutions' advanced 3-D environmental modeling capability enables us to enhance the effectiveness of our InVision Retail Science Lab, foster better design collaboration with our clients and improve speed-to-market for our merchandising solutions," said Larry Wolfson, vice president, strategic marketing for IMI Merchandising.

"We're excited to team up with a well-known and respected marketing firm like IMI Merchandising," said Bob Gillespie, CEO of InContext Solutions. "Combining our cutting-edge technology with IMI Merchandising's retail science practice methodology will give their clients a better understanding of what influences the shopper's path to purchase and ultimately improve the client's overall marketing practices."