Customer Service

Instrument maker Roland rolls out a unique customer experience

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January 4, 2022

Roland, an instrument manufacturer, has created an expanded Roland store experience featuring unique technology called Audience Specific Experience ASX.

The goal is to crate customizable in-store environments that combine technology and music to capitalize on in-store retail trends, according to a press release.

The Audience Specific Experience ASX controls the lighting, video and audio in spaces and can be altered by the press of a button to match the environment to the taste of individual customers.

Roland initially debuted the technology in 2020 and operates 10 of the store formats globally, with expansion into new markets planned for 2022.

The Roland store-in-stores offer full-time Roland product experts, hands-on demonstrations and access to the full Roland and BOSS catalog of products.

"Retailers are continuing to seek out new ways to engage with their customers as they readjust to in-store shopping this holiday season," Corin Birchall, Roland global retail operations manager, said in the release. "With Roland's Audience Specific Experience ASX, each person who walks into the Roland Stores can enjoy music, lighting and screen content matched to their own needs. We're excited to be able to expand this upgraded retail experience to more retailers globally so that both consumers and the sales teams that rely on them can enjoy it."