News

Intershop to debut integration of Adobe Experience Manager at Adobe Summit

March 21, 2014

Omnichannel solution provider Intershop has announced that it will showcase new innovations with Adobe at Adobe Summit 2014, the Digital Marketing Conference, March 24-28 in Salt Lake City. Intershop said it will demonstrate integration of Adobe Experience Manager, Adobe's Web experience management solution, into its global commerce platform Intershop 7. Additionally, Jochen Moll, Chief Executive Officer at Intershop, will present a special break-out session titled "Step INto the Future of Customer Experience" on March 27, which provides three practical insights for enabling seamless customer experiences.

According to the companies, a demonstration of the integration at Adobe Summit — built around a "work"/B2B and "play"/B2C scenario — will highlight that with Intershop 7 and Adobe Experience Manager brands can create engaging experience-driven commerce sites whether the target buyer is B2B or B2C or both, no matter what device they use or channel through which they buy.

"Adobe Experience Manager creates a dynamic customer experience that invites the customer to become part of a story," Moll said. "Combine that with Intershop’s 20-plus-year history in commerce software design and development, brands now have a best in class global solution for powerful, engaging, digital experiences for all types of buyers."

Adobe and Intershop will be jointly promoting and selling the solution to companies in target markets, including North America, United Kingdom and Germany, with implementation services provided by designated preferred partners.