Ivanka fashion brand enjoys sales boost

Despite an online effort to derail sales, the Ivanka Trump retail brand isn't seeing much of a decline. In fact, as Fortune reports the clothing line enjoyed a big boost last month.

A Slice Intelligence report states the President's daughter's company sales saw a 332 percent spike in February, reports Fortune.

The news comes on the heels of a statement by Kellyanne Conway, counselor to President Donald Trump, urging shoppers to check out the fashion line.

Her statement came months after an anti-Trump supporter, using the social media tag #GrabYourWallet, launched a campaign in October to deter consumers from buying the Ivanka line. Ivanka Trump launched her jewelry collection in 2007, with a brand slogan of "Women Who Work."

Topics: Consumer Behavior, eCommerce, Financial News

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