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JCPenney expands Sephora presence

JCPenney introduced this week the SEPHORA product line to 25 additional stores, enabling the beauty retailer to enter smaller markets.

May 5, 2015

JCPenney introduced this week the SEPHORA product line to 25 additional department stores, enabling the beauty retailer to enter smaller markets, according to a release. More than 500 JCPenney stores feature a full-service SEPHORA offering. The exclusive partnership between the iconic retailer and SEPHORA began in 2006.

"SEPHORA is one of the most powerful and exciting beauty concepts in the world, and we want to leverage that reputation to drive the growth of SEPHORA inside JCPenney. SEPHORA is not only an important part of our center core strategy, but also a differentiator that helps set us apart from the competition," Ivy Spargo, senior vice president and general merchandise manager for SEPHORA inside JCPenney, said in a statement. "With the addition of these locations, we are providing clients with a unique and compelling in-store beauty experience, while generating a wealth of cross shopping appeal."

Each SEPHORA inside JCPenney is located prominently within the center of the store, offering a unique environment encompassing up to 2,600 square feet, the company said.

"Working with JCPenney has proven to be a valuable partnership that represents one of our largest growth initiatives in the U.S.," said Satish Malhotra, executive vice president for SEPHORA inside JCPenney, Canada and Latin America. "With our one-of-a-kind beauty collaboration, we are able to reach more markets where SEPHORA does not exist and introduce prestige makeup, fragrance and skincare brands that may not be available in many of these cities."

New SEPHORA inside JCPenney stores opening May 1:

Nogales, Ariz. at Mariposa Mall

Tucson, Ariz. at Tucson Mall

Rogers, Ark. at Pinnacle Hills Promenade

Merced, Calif. at Merced Mall

Aurora, Colo. at Southlands Shopping Center

Manchester, Conn. at The Shoppes at Buckland Hills

Miami, Fla.at Southland Mall 

Jensen Beach, Fla. at Treasure Coast Square

Tampa, Fla. at Westshore Plaza 

Newnan, Ga. at Newnan Crossing 

Idaho Falls, Idaho at Grand Teton Mall 

Washington, Mo.

Raleigh, N.C. at North Hills Shopping Center

Greenville, N.C. at Greenville Mall

Johnson City, N.Y. at Oakdale Mall

Tulsa, Okla. at Tulsa Promenade 

Knoxville, Tenn. at West Town Mall 

Waco, Texas at Richland Mall

Wichita Falls, Texas at Sikes Senter Mall

South Jordan, Utah at The District

Roanoke, Va. at Valley View Mall

Vienna, W.Va. at Grand Central Mall

Madison, Wis. at East Towne Mall

Expanded SEPHORA inside JCPenney locations debuting on May 1:

West Covina, Calif. at Westfield West Covina

Santa Ana, Calf. at Main Place Mall

Orlando, Fla. at The Florida Mall

Toms River, N.J. at Ocean County Mall

Scranton, Pa. at Viewmont Mall 

Houston, Texas at The Shops at Stone Park