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J.Crew launches September catalog on Pinterest

August 20, 2013

The love affair between retailers and Pinterest is heating up, as more brands are using the social media platform to not only engage with consumers but also as a launch pad for new products.

According to a post on Mashable, J.Crew launched its September issue catalog Monday morning on Pinterest — and in doing so has become the first clothing brand to debut its catalog on an image-based network.

In addition to the catalog debut on Pinterest, J.Crew is dipping its toes into even more social outlets. On Aug. 22 the company will begin promoting its in-store style sessions via Instagram and beginning in September, the retailer will produce a "Fashion Week Diary" on Tumblr, the article reported.

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