Customer Service
JetBlue debuting first airport lounges
September 24, 2024
JetBlue's first ever airport lounge is set to open at New York's JFK airport by the end of 2025 and shortly after at Boston Logan International Airport.
The lounge strategy, according to a CNN report, is part of the airline's quest to provide a premium traveler experience.
"Customers have asked for a JetBlue lounge for years and we can't wait to unveil our take in New York and Boston," Marty St. George, president of JetBlue, said in a statement to CNN. "Lounges have become an essential offering for the growing numbers of customers seeking premium experiences, and JetBlue's lounges will further boost the value of our TrueBlue loyalty program as we expand our portfolio of JetBlue credit cards."
The lounges will be 8,000 square feet at JFK and just over 11,000 square feet at Logan and will offer complimentary food, beverages, free WiFi as well as workspaces and social spaces.
The lounges are part of the airline's push to meet demand for premium offerings, an initiative it's calling JetForward, with a "be loved, be profitable" strategy.
Access will be available to premium credit card members and the most loyal customers.
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