News

Joe Pine to kick off CETW with keynote address: Driving Customer Engagement through Digital Experiences

September 7, 2011

In the seminal work "The Experience Economy," B. Joseph Pine II identified a seismic shift in the business world: To set yourself apart from your competition, you need to stage experiences – memorable events that engage people in inherently personal ways.

But the physical world, bounded as it is by matter, space, and time, offers limited opportunities for customer engagement, while digital technology offers infinite possibility – you can create anything you want. In his keynote, just announced for this year's Customer Engagement Technology World event, Pine takes you out onto the digital frontier, showing you the way to unknown worlds that create value for your customers with offerings that fuse the real and the virtual.

Joe Pine is an internationally acclaimed author, speaker and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.

Pine has co-authored "The Experience Economy: Work Is Theatre & Every Business a Stage," "Authenticity: What Consumers Really Want," and most recently, "Infinite Possibility: Creating Customer Value on the Digital Frontier."

Customer Engagement Technology World takes place Nov. 9-10 at the Javits Convention Center in New York.