Marketing

John Richmond expands into metaverse

May 24, 2023

Rock-style fashion brand John Richmond is expanding into the metaverse in partnership with SHIB The Metaverse.

The SHIB is a Web3 part of the Shiba Inu Ecosystem ranked high in the cryptocurrency market, according to a press release.

SHIB The Metaverse gives visitors the opportunity to dress avatars in the free and premium digital wearables created by John Richmond. In addition to the ability to purchase one-of-a-kind NFTs to wear in SHIB The Metaverse, some buyers will also be able to obtain a duplicate outfit they can wear in real life.

"John Richmond and SHIB, The Metaverse have a great spirit of innovation in common," Mena Marano, CEO of Arav Group, the parent company of John Richmond, said in the release. "Just as Shiba Inu has broken new ground in cryptocurrency, John Richmond constantly pushes the envelope with his rebellious rock-inspired style. Together, we're laying a new foundation for fashion in the metaverse."