News

Johnston & Murphy migrates to the Demandware omni-channel platform

June 26, 2014

Demandware Inc., a provider of enterprise cloud commerce solutions, announced that Johnston & Murphy, a premium footwear, accessories and apparel brand, has migrated its digital commerce operations onto the Demandware Commerce platform. J&M recently launched a new e-commerce site, www.johnstonmurphy.com, on Demandware and said it plans to leverage the platform to further advance its omni-channel initiatives, including using responsive web design to enable mobile optimized shopping experiences, and the integration of online and offline channels to provide customers with “buy anywhere, fulfill anywhere” capabilities.

J&M is a division of Genesco Inc., a specialty retailer that sells footwear, headwear, sports apparel and accessories in more than 2,571 retail stores throughout North America and Europe. J&M is the second Genesco brand to run on Demandware Commerce, following Trask, a specialty footwear and leather goods provider.

“Our customers expect increasingly sophisticated shopping experiences, so for Johnston & Murphy, we started with a refresh of our e-commerce site. Our next step will be to optimize our site for mobile devices and eventually take digital into our stores, working toward a true omni-channel experience,” said Heather Marsh, vice president of e-commerce at Johnston & Murphy.