March 14, 2018
KicksUSA has partnered with Float Hybrid, an interactive experience company, to deploy a 120-foot LED video wall at its new Jamaica, Queens-based location in New York, according to a press release.
Float Hybrid installed the display outside of the retailer to attract customers and drive traffic. The display offers 12K content such as social media feeds, videos and announcements.
"Retail stores can no longer be boiled down to a P&L," Keith Bendes, vice president of marketing and partnerships at Float, said in the release. "They are one of the only places you can fully control the brand experience and can be incrementally more effective than OOH and digital tactics when executed correctly."
