Technology
King Kullen taps CitrusAd to boost online, in-store sales
February 15, 2022
King Kullen is deploying CitrusAd technology to drive its digital retail media and boost online and in-store sales for CPG suppliers.
The technology aims to enhance digital advertising activity and personalize shopping experiences, according to a press release.
King Kullen's first party data combines with CitrusAd's algorithms to deliver relevant ads to consumers at scale and provide fully-transparent, closed-loop analytics to determine return on ad spend.
"Our founder, Michael J. Cullen, was a great innovator, we proudly continue his legacy by bringing new, innovative technology from CitrusAd to enhance shopping experiences, improve product discovery and overall sales in a relevant manner," Tracey Cullen, VP of corporate strategy and initiatives at King Kullen, said in the release.
Sponsored product ads are available in the retailer's most visible, top positions online for desktop and mobile. The retail media technology is accessible for natively served, media inventory on King Kullen's online shopping website, empowering brands with the ability to engage with King Kullen shoppers.
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