Kiosk lets shopper design, order puffy jackets
A new 6-foot tall self-serve kiosk allows consumers to design and purchase a puffy jacket, selecting from a choice of sizes, colors and materials, according to gearjunkie.com.
The kiosks, designed by New Normal Consulting and Hexa Recreation Products, are being piloted in Ute Mountainear in Aspen, Colorado and Midwest Mountaineering in Minneapolis, Minnesota.
The kiosk prompts customers to choose from dozens of colors for the front, liner and other sections from a screen. Below the screen, 60 color swatches display how the colors appear on fabrics and zippers.
The customer can select an 800-fill goose down or a 650-fill duck, a hood or no hood, breast pocket and custom lettering.
There are 12 tubes along the side of the kiosk offering sample puffy jackets of different sizes. The kiosk also has samples for men and women, offering regular, slim and full trims.
Once the customer selects their style, they choose their size and can opt for extra long sleeves.
The kiosk ships the completed order to customers' homes in two to three weeks.
The cost is comparable in price to non-custom jackets in stores. The base price is $250. A puffy with custom colors and goose down will cost about $320.