Marketing

Kirkland's gets artsy

Photo provided.

August 17, 2021

Retail home furnishings company Kirkland's is putting a little art into its stores.

The retailer has debuted a Featured Artist Collection which will serve as a platform for showcasing artists representing diverse backgrounds and artistic styles, according to a press release.

The initial two collections include exclusive pieces from painters Jessi Raulet of EttaVee, a French social media influencer, and Bria Nicole, a visual artist and illustrator.

"We know that our customers represent a wide range of backgrounds, ethnicities and styles. It's important to us that the same diversity is represented in the products on our shelves and the artists we support," Amy Sullivan, vice president and chief merchant at Kirkland's, said in the release. "The Featured Artist Collection provides an exciting opportunity for us to work with talents like Jessi and Bria Nicole, as well as to introduce our shoppers to new and noteworthy artists."

Kirkland's plans to work with four to six artists each year and will offer the collection in stores and online at kirklands.com.