Marketing
Klarna teams with fashion influencers for video game shopping experience
August 18, 2020
Payments platform Klarna partnered with two social media influencers to create a pop-up virtual shopping experience in the Nintendo video game Animal Crossing.
The live, in-game experience featured fashion favorites from Micah "Noodles" Mahinay and Kara Chung, according to a press release.
The activation reflects innovative ways Klarna is enabling retailers to engage and inspire millennial and Gen Z shoppers who are driving the shoppable entertainment trend, according to the release.
"With the growth of e-commerce, the fashion industry is increasingly leveraging experiential technologies such as virtual events and gamification to reach new audiences and drive business growth," David Sykes, head of US at Klarna, said in the release. "We're excited to offer our customers a completely immersive shopping experience through the Animal Crossing phenomenon and combine retail and entertainment for merchants to uniquely drive brand awareness and consumer engagement."
